RECORD DETAILS
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| Title | CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work |
| Edition | |
| Call Number | 658.812 FOS |
| ISBN/ISSN | 0-7494-3696-4 |
| Author(s) | STONE, Merlin FOSS, Bryan |
| Classification | 658.812 FOS |
| Series Title | Material Type | Book |
| Language | English |
| Publisher | Kogan Page |
| Year Published | 2002 |
| Place Published | London |
| Collation | xviii, 700p. ill. |
| Abstract/Notes | Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today. |
| Location | 1 copies at Reference |
| Image | |
| File Attachment | No File Attachment |
| Availability | LOADING LIST...
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